Digital hospitality an avenue to grow small businesses – Osinbajo

Vice President Yemi Osinbajo at the launch of “Aura’’ by Transcorp Hotels, has said that a digital hospitality platform provides a major avenue for other small businesses in the value chain to grow.
It also would help revive Nigeria’s hospitality industry in general, especially in the aftermath of the COVID-19 global pandemic.
Aura is described by its proponents as a digital platform designed to connect people to quality accommodation, great food, and awesome experiences in several places.
In what was an immersive experience, the launch featured delectable Nigerian cuisine, video presentations and life performances by leading Nigerian artists and celebrities including Tiwa Savage.
Osinbajo said: “Yes, there are a number of digital hospitality platforms already, but I think the unique offering here is that Transcorp, possibly Nigeria’s foremost luxury hotel, is putting its huge reputation behind the service of helping customers choose the best accommodation restaurants, and experience tours available in Nigeria. The advantages of this service are varied.
“First, the customer can rely on the experience and judgment of world class personnel at Transcorp in choosing hotels and restaurants. Second, Transcorp helps to build other smaller hospitality businesses, and even those simply offering their apartments simply as short-let apartments, by recommending their accommodation to potential guests.
“A Transcorp recommendation is more or less an accreditation that the accommodation or other hospitality service meets the high standards for which Transcorp is known. This is great all around and will help revive the hospitality industry, especially since the downturn in the aftermath of COVID-19.”


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